> ## Documentation Index > Fetch the complete documentation index at: https://docs.usegrowthos.com/llms.txt > Use this file to discover all available pages before exploring further. # Competitor Tracking > See exactly how your AI visibility stacks up against competitors across every major AI platform. ## Side-by-Side Visibility Comparison Competitor Tracking gives you a clear, side-by-side view of how your brand's AI visibility compares to your competitors. No more wondering where you stand—you see exactly who's winning, on which platforms, and where you have room to grow. ## Adding and Managing Competitors Add the competitors you care about and manage your list over time. Focus on direct rivals, aspirational brands, or anyone whose AI visibility you want to benchmark against. You can add multiple competitors to your tracking list. Choose brands that compete for the same customers, keywords, and AI visibility in your space. Keep your list current as your competitive landscape shifts. When new players emerge or priorities change, update your competitors to stay relevant. ## Share of Voice: Who Owns the Conversation? Share of Voice shows you what percentage of AI conversations in your industry each brand owns. It's the clearest way to see who's dominating—and who's falling behind. If your brand appears in 30% of relevant AI answers and a competitor appears in 45%, you know exactly where you stand. Use this to set goals and track progress as you optimize. ## Platform-by-Platform Breakdown Not all competitors perform the same everywhere. One brand might dominate on ChatGPT but lag on Perplexity. Another might own Google AI Overviews but be invisible on Claude. Platform-by-platform breakdowns reveal where each competitor is strong and weak. Use this to find gaps—platforms where you can outperform them—and to understand which engines matter most for your audience. ## Visibility Trends Over Time: You vs. Competitors Historical trend tracking shows how your visibility changes over time compared to your competitors. See who's gaining ground and who's losing it. Trends answer the question: *Are we closing the gap or falling behind?* When you launch a new campaign or optimize content, you'll see whether it moves the needle relative to competitors. ## Gap Identification: Where Competitors Outperform You Gap identification highlights specific areas where competitors outperform you—by platform, by keyword, or by topic. These are your priorities for improvement. Instead of guessing where to focus, you get a clear list of gaps. Tackle the biggest ones first for maximum impact. ## Opportunity Mapping: Where You Can Overtake Them Opportunity mapping shows where you can realistically overtake competitors. These are the areas where you're close, the competition is weak, or the trend is in your favor. Not every gap is worth chasing. Opportunity mapping helps you focus on the battles you can win—and win efficiently. Monitor competitors regularly. AI visibility shifts quickly as platforms update and content gets indexed. A weekly check keeps you ahead of changes. ## Ready to Explore More? Discover keywords where competitors outperform you and find opportunities. See how often AI engines cite you and competitors—and which domains they trust. Turn competitive insights into prioritized action items. Get the big picture of your AI visibility performance.