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Monitor When and How AI Cites Your Brand

Citations & Domains gives you visibility into every time an AI engine mentions or links to your brand. In the age of AI search, citations are the new measure of authority—and this feature helps you track, understand, and improve yours.

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Citation Tracking Across Platforms

See Which AI Engines Mention You—and How Often

Citation tracking shows you which AI platforms cite your brand and how frequently. You’ll see exactly where you’re winning and where you have room to grow.
Each platform behaves differently. Some may cite you often for product comparisons; others might mention you more for thought leadership. Understanding the pattern helps you tailor your content and strategy.

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Citation Frequency Rate: Your Share of the Conversation

What Percentage of Queries Cite Your Brand?

Citation Frequency Rate measures the percentage of relevant queries where your brand gets cited in AI responses. It’s a direct indicator of how often you’re part of the answer.
A higher rate means AI engines see your brand as a trusted source more often. Track this over time to measure the impact of your optimization efforts.

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Domain Tracking: Who Gets Cited Alongside You?

Which External Domains Appear in the Same AI Answers?

Domain tracking shows which external domains get cited alongside your brand. These are the sources AI engines consider authoritative in your space—and potential partners or benchmarks for your own content.
When AI answers a question, it often cites multiple sources. See who else is in the conversation. Are they competitors? Industry publications? Research sites? Use this to understand the citation landscape.

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Sentiment Analysis: How Does AI Talk About You?

Positive, Neutral, or Negative—Know Your Reputation

Sentiment analysis shows whether AI mentions your brand positively, neutrally, or negatively. It’s your reputation report card in AI search.
Positive sentiment is key to long-term authority. When AI describes your brand favorably, it reinforces trust and increases the likelihood of future citations. Monitor sentiment and address negative mentions quickly.
Not all citations are equal. A positive mention builds your brand; a negative one can undermine it. Track sentiment to protect and improve your reputation.

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Source Authority: Which Domains Does AI Trust Most?

Understand Which Domains AI Trusts in Your Space

Source authority analysis reveals which domains AI engines trust most in your industry. These are the benchmarks for credibility—and the domains you want to be associated with.
Citations are the “new backlinks” for AI visibility. Just as backlinks signaled authority in traditional search, citations in AI answers signal trust. The more often AI cites you—and the more positively—the stronger your authority becomes.
Understanding source authority helps you see where you stand relative to the most trusted voices. Use it to set goals and identify content or partnerships that could elevate your standing.

Watch Your Citation Story Over Time

Historical citation trends show how your citation frequency, domain mix, and sentiment change over time. Spot patterns, celebrate improvements, and catch issues before they escalate.
Whether you’re launching new content, responding to a PR push, or addressing negative sentiment, you’ll see the impact in your citation trends. Use history to inform future strategy.

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Ready to Explore More?

Source Monitoring

Monitor which sources AI trusts and how your content compares.

Competitor Tracking

Compare your citations and domain authority against competitors.

Action Center

Turn citation insights into prioritized action items.

Visibility Dashboard

See your overall AI visibility performance at a glance.