Skip to main content

​
Smart Keyword Tracking and Discovery

Keyword Intelligence helps you discover, track, and optimize the terms that matter most for your brand’s visibility in AI search. Instead of guessing which keywords to focus on, you get data-driven insights that show you exactly where to invest your effort—and where the biggest opportunities lie.

​
Health Score: How Well Is Each Keyword Performing?

A Proprietary Score for Every Keyword

The Health Score shows how well each keyword is performing across AI platforms. It considers search volume, your position, AI visibility, and trends to give you one clear number per keyword.
The Health Score combines multiple factors: how often users search for the term, where your brand appears in AI answers, how consistently AI engines cite you for that keyword, and whether the keyword is trending up or down in your industry.
Use it to prioritize. Keywords with low health scores often need more attention—whether that’s better content, stronger entity associations, or more authoritative signals. High health scores indicate keywords where you’re already winning.
Scores vary by industry and competition. Focus on improving your lowest scores first, and maintain the keywords where you’re already strong to protect your visibility.

​
Opportunity Score: Where to Focus Next

Prioritize by Potential Impact

The Opportunity Score identifies where to focus next based on potential impact. It surfaces keywords where a small effort could yield a big improvement in your AI visibility.
It weighs factors like search volume, current competitive gap, and how achievable it is to improve your position. High opportunity means high potential return for your effort.
When you have bandwidth to create or optimize content. These keywords represent your best ROI—prioritize them when planning content calendars or optimization sprints.

​
Quick Wins: Low-Hanging Fruit

Keywords Where You're Close to Ranking Higher

Quick Wins surface keywords where you’re already close to ranking higher—small changes could move the needle fast.
Quick Wins save you time by pointing to the keywords where a little effort goes a long way. Tackle these first when you want fast, visible results.
These are the keywords where you’re already in the conversation but not yet dominant. A content refresh, a new angle, or stronger entity signals could push you over the top.

​
Keyword Clustering: Group by Topic

Related Keywords, Automatically Grouped

Keyword Clustering automatically groups related keywords by topic using advanced algorithms. See which themes drive your visibility and plan content around entire topic clusters, not just individual terms.
Instead of managing hundreds of keywords in isolation, you see the bigger picture. One cluster might represent “product comparisons,” another “how-to guides,” and another “industry trends.” Optimize for clusters, and you improve visibility across many keywords at once.

Surface Keywords Gaining Traction in Your Industry

Trending Keywords show you which terms are gaining traction in your industry. Get ahead of the curve by optimizing for rising topics before your competitors do.
When a new trend emerges—a product category, a question type, or an industry shift—you’ll see it here. Early optimization for trending keywords can establish your brand as the go-to source before the space gets crowded.

​
Competitor Gap Analysis: Find What You’re Missing

Keywords Competitors Win—But You Don't

Competitor Gap Analysis finds keywords where your competitors are visible in AI search but you’re not. These are clear opportunities to capture share of voice you’re currently missing.
You’ll see exactly which keywords your competitors own and where you have room to compete. Use this to prioritize content and optimization efforts that close the gap.

​
AI-Generated Briefs: Content Recommendations for Each Keyword

Get Content Recommendations Powered by AI

For each keyword, you get AI-generated briefs with content recommendations—what to cover, what angles to emphasize, and how to structure your content for maximum AI visibility.
No more staring at a blank page. Each brief gives you a clear direction: topics to include, questions to answer, and signals that help AI engines recognize your content as authoritative. Turn insights into action faster.

​
Ready to Explore More?

Competitor Tracking

See how your keyword visibility stacks up against competitors.

Content Studio

Create and optimize content with AI-powered recommendations.

Action Center

Turn keyword insights into prioritized action items.

Visibility Dashboard

Track your overall AI visibility performance at a glance.